Howard Schultz

Empresario estadounidense, presidente y consejero delegado de Starbucks Coffee Company, una franquicia con una particular filosofía de los negocios que cuenta con más de 10.000 establecimientos en todo el mundo.

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Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward: How Starbucks Fought for Its Life without Losing Its Soul

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In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks agai..

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