Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

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In Just Good Business, Kellie McElhaney shows leaders and managers exactly how to connect their CSR efforts to their company’s overall corporate strategy, business objectives, and core competencies. She provides a process for assessing whether CSR practices are reinforcing the brand, explains how to develop a unified CSR strategy, and lays out a framework of seven principles for leveraging the power of CSR branding.

Otras informaciones
Editorial Berrett-Koehler Publishers
Fecha de publicación 2008
Idioma Inglés
Páginas 209


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Kellie A. McElhaney